This is how MS believes to double their sales over last Generation - and the reason their original unveiling was centered around Xbox One being an Entertainment platform, that also plays games... with always Online, and the suppression of the Second Hand market their original vision for Xbox One was clearly trying to make precautions towards the Chinese Market which is notorious for its piracy.
This also explains why MS is in no rush to launch Xbox One in Japan since they have shifted their priorities towards a potentially bigger emerging market in Asia.
This might be the most important piece to their original strategy.
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Xbox One - Coming to China
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Xbox One - Coming to China
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